NoviPel is a Danish medtech company of healthcare professionals, designers, and engineers disrupting the market for female urinary incontinence (UI) with our biofeedback device; VisU Pro. VisU Pro is a revolutionising biofeedback solution for clinical assessment and diagnosis of female urinary incontinence (UI) supporting the first line treatment: pelvic floor muscle training (PFMT) NoviPel was founded in 2014 by two siblings; MD Louise Hennings specialising in gynecology and Industrial Designer Alexander Hennings. We are more than just our device. VisU Pro is an end to a bigger mean; creating a platform of research based knowledge on how to improve treatment of incontinence through pelvic floor muscle training (PFMT). We want to inform women about urinary incontinence and help break the taboo so we can raise the current numbers of women seeking professional help, and making the number of women with urinary incontinence shrink profoundly. We encourage women suffering from involuntary leakage of urine, no matter the severity of it, to take control and seek medical advice.