EMPowerplay Project Partners implement state-of-the-art, multi-use hockey rinks and facilitate the support system to ensure program sustainability, to towns, cities, inner-cities and private-public partnerships, across America. This initiative ultimately enables the introduction of the great sport to millions of kids (and adults) who for whatever reason, never had the opportunity to try the sport before. Amongst EMPowerplay’s goals, the mission for inclusivity remains a major focus. For EMP, it’s not about finding the next Gretzky or Crosby, but to mentor and help develop the next greatest character driven human beings and possibly even leaders. Bottom line - it’s all about access. Create it for those either unaware it exists or no means to get it, and you’ve got a recipe for success. EMPowerplay has now partnered with USABH to form the EMP/USA Alliance, to further the collective goal and help standardize the sport by creating a true growth of the game initiative. However, make no mistake – it doesn’t stop there. After all, this isn’t the "field of dreams" and just because EMP donates, builds and implements rinks Nationwide, doesn’t mean folks just show up. You still need to "go out and get them", and create opportunity and sustainability through a Nationwide resource and support system and all of that can be found through The EMPowerplay Project, The EMP/USABH Alliance and the Initiative’s Partner Program.