We make things easy in the complex world of financial services. Easy for the banks that use our technology. And easy for their customers. Our ethos is to evolve banks. Into financial coaches that empower each of their individual customers to experience the very best products and service available, wherever they are on their journey of life and financial independence. Our technology scales and automates hyper-personalised banking services to all retail banking customer. Optimising each customer’s lifetime value to the bank and increasing the value of the bank to the customer. We work best with organisations intent on providing best practice financial services and products tailored to each of their customers. To date, we’ve made this a reality for major established banks, neobanks and associated organisations such as real estate groups. Our technology takes care of the how. So that the banks we work with can focus on their differentiation from competitors. No two customers of any Ezifin enabled bank are treated the same. Every customer has a unique digital fingerprint which allows us to tailor solutions that accelerate their financial goals and objectives. Ezifin is part of Lakeba’s FinaceIQ portfolio.