We share the same goal as out mother company Citadela: promoting clients and making them seem as successful, honest, important, exciting or relevant as possible. But the paths to creating awareness are different. We don’t buy ads. We don’t put up billboards. We don’t come up with catchy phrases to make people buy more products they probably don’t need. So what we do: Write and distribute press releases Speech writing Write pitches (less formal than press releases) about a firm and send them directly to journalists Create and execute special events designed for public outreach and media relations Conduct market research on the firm or the firm’s messaging Expansion of business contacts via personal networking or attendance and sponsoring at events Copy writing and blogging for the web (internal or external sites) Crisis public relations strategies Social media promotions and responses to negative opinions online Firms and individuals should hire a public relations agency when they want to protect, enhance or build their reputations through the media. A good agency or PR practitioner can analyze the organization, find the positive messages and translate those messages into positive media stories. When the news is bad, an agency can formulate the best response and mitigate the damage.