Brands of the Year Award is the ultimate recognition for the most popular & trusted brands in Pakistan. It is certainly a distinctive honor for a brand recognized as champion or best of the best in its industry category based on current year market standing measured by consumer preference & expert analysis. Brand management entails a critical success factor for organizations competing in both local and international markets. The award is intended to function as a catalyst in the Pakistani brand sector, bringing together the most credible leading brands from each industry category. It is now entrusted as the most acclaimed honor conferred on brand managers & owners in Pakistan. Since its inception, Brands Award is the only activity of its kind in the country which has been continuously supported & endorsed by the Federal Government Authorities & other relevant private sector apex bodies. Brands Award is a most sought after a national contest organized by the Brands Foundation every year since 2007.