London Creative Society (LCS) is working to develop the creative industries in London. Our prime focus is the attraction and retention of creative talent. LCS acts as an advocate for the creative economy and with our partners we work to support the development of creative businesses. Creative industries as: "Those industries that are based on individual creativity, skill and talent with the potential to create wealth and jobs through developing intellectual property." Advertising and Marketing Architecture Craft Design Film, TV, Video, Radio and Photography IT Software and Computer Services Publishing Museums Galleries and Libraries Music Performing Visual Arts