About Us. Lake Life Brand was founded in 2016 by friends Matthew and Rick. Community is such a key part of what we do, how we connect with others, get together, and support one another. Lake Life Brand started as a community of people with similar interests. From all over the world, we share a love for the water and life thriving in, on, and around it. For many of us, the lake is an escape. Over the last year, we all have been through a journey and we're connecting with others differently. The lake calms the other noise in our lives. It's actually busier in the Lakes Regions all over the world because people are flocking to places that they can be outside and potentially be together. People go where they feel safe - happy and safe at the lake. And we know that memories are made on the lake! We feel good knowing that we're cultivating a community based on our happy place - and a business designed with the lake in mind. Comfortable, casual apparel and useful accessories for Lake Minded People!