POP ROCKS, based in Atlanta GA, is a subsidiary of a family owned company and is the world’s leading manufacturer and seller of popping candy, exporting to most countries in the world. POP ROCKS® is the leading popping candy brand worldwide. POP ROCKS is the original brand and also a national brand that is synonymous with popping candy, with loyal consumers since 1970’s and a wide target audience – from kids to older teens and nostalgic adults.