Shopi go is an online department store and an upscale boutique that embodies a simple yet sophisticated lifestyle. Focusing on a very specific vision of fashion and lifestyle Shopi go defines itself as a fashion-forward risk taker which has brought a new perception to shopping. Accordingly Shopi go addresses to anyone who create diversity by interpreting current trends through adding on their style. Since launched in June 2012, Shopi go has successfully established itself as a niche brand with a loyal customer base of more than 300.000 subscribers. Along with its editorial content Shopi go also has positioned itself as the go-to place by holding the latest collections of more than 300 leading worldwide designers such as Marni, Simone Rocha, Marc Jacobs, J.W. Anderson, Jeremy Scott, Rick Owens, Public School, Juun J, Hood by Air, Y-3, Ann Demeulemeester, Joseph, Cedric Charlier, Christopher Raeburn, MSGM and more. Shopi go is one of the listed stockists all around the world for many sensational collaborations such as Adidas by Kanye West and Raf Simons. It also offers an array of lifestyle brands such as Jarre, Martone, Mad Et Len, Maison Martin Margiela by L’atelier D’exercices, Tokyobike, Qlocktwo, Rimowa, Native Union, Frends, Parrots, Baxter of California, Thames and Hudson, Rizzoli, Visionaire and many more. It is the first retail concept in Istanbul, Turkey, to offer a meticulously curated selection of fashion, gadgets, beauty products, design objects, books, magazines both at its online and physical store, that differentiates Shopi go from others and makes it unique.