IDdesign is an international market leading furniture and lifestyle franchise concept, dedicated to bringing extraordinary value to both our customers as well as our carefully selected franchise partners. Thanks to our unique Scandinavian roots and traditions, IDdesign is highly recognized as a leading consumer lifestyle brand, demonstrating both innovation as well as originality in all its aspects. The dedicated IDdesign design team constantly seeks to enrich the product range with furniture and lifestyle products of the highest of qualities and contemporary designs. The proven success of the international IDdesign franchise concept provides our franchise partners with a sound and highly profitable investment. IDdesign aims to be the preferred concept for the professional retailer who strives to be market leading within the furniture and lifestyle business. IDdesign operates in some of the most prestigious locations in Eastern Europe, Southern Europe, the GCC area and the Middle East in general. IDdesign - Your home. Our passion