The Downtown District has been a major player in most of the public/private projects that have transformed Downtown over the last decade. The District began its revitalization efforts in 1995 with five key goals in mind: accelerate the renewal of the city's urban core, with quality of life as the underlying theme: build a lasting constituency for Downtown; recruit investors, retailers and tenants while retaining those that already call Downtown home; promote a vibrant and diverse Downtown; and make Downtown clean, safe and attractive. Today more Houston residents as well as visitors see Downtown as a place to do far more than work—Downtown is now a place to live, dine, visit, play, enjoy the arts, worship and learn!