The Casely-Hayford House has been founded on two simple phrases: English Sartorialism and British Anarchy – phrases which embody key elements of the English character. Craftsmanship is at the core of the brand ethos. The skills of master craftstmen are utilised at every stage of the development process to hone each product and employ original methods of construction, which continue an English discipline passed from generation to generation. Casely-Hayford aims to fulfil the requirements of an international man and woman who experience and absorb many influences. Their lifestyle reflects a duality between sportswear and tailoring, sophistication and athleticism – creating a fusion of modern English style. Joe Casely-Hayford Joe Casely-Hayford OBE has a career which reflects the progress of menswear. Early in his career Joe dressed the Clash and U2 whilst simultaneously working on his eponymous brand for men and women – showing on the runways of Paris, Tokyo and London. More recently, taking on the role of Creative Director of Gieves & Hawkes, Joe contributed to the re-positioning of the 2 00 year Old Sa vile Row house, known for dressing members of the establishment. Charlie Casely-Hayford Before studying at Saint Martin’s, Charlie apprenticed in his father’s studio from a young age, learning design, menswear history and technical skills. He began to work in fashion from the age of 21, having styled musicians ranging from the UK’s XX to American hip-hop artist Nas. The brand now has an international following that ranges from musicians Mos Def and Drake to actors Robert Downey Jnr and Michael Fassbender. Sold in exclusive boutiques around the world, the Casely-Hayford House is undeniably forging a new handwriting of modern English style.