Seronera Capital is a family office founded by entrepreneurs seeking to work with like minded people. We are passionate about business and love the positive impact it has had on our families and the broader organisations that we support so want to work with people who feel the same way. We focus on two industry areas and to learn more about our strategy please visit the website. Our investment horizon means that we are long term stewards of businesses. We love being in business and are passionate about working with people who think the same way. We have a conservative approach to business ownership and thus have a steady stream of cashflow that we use for long term capital allocation. Our strategy falls into 3 areas of allocation: Active Capital Working Capital Passive Capital