THE CHANGE CREATION is a brand creation and design agency with an agenda to make the world greener, fairer, truer, and longer lasting. Brand strategy and design for good-for-the-world companies and organizations. THE TWO MAIN THINGS THAT MAKE US WHO WE ARE - Our Moral Code: We only work with entities whose growth makes the world more sustainable, more equitable, and less corporate. - Our Creative Principle: We communicate messages in ways that simultaneously build the identity of the messenger. We think everything an organization creates should contribute to its long-term identity. THE TRUTH IS YOUR BEST TOOL. Cocktail Bar Analogy #1 (We’re bullish on bar analogies, if you work with us, you’ll hear lots of them). If you walk into a bar and you’re confident about who you are, and if everything about you, from the way you walk to the clothes you wear expresses who you are — people will want to hang around you. That’s branding. If you’re insecure, you end up buying people drinks and forcing yourself to laugh at their jokes. That’s marketing. The better you brand, the less you need to “market.” As Laozi said, “the way to do is to be.”