Are you a hotel developer, operator or an investor knowing few facts about Finland? What is this country after all and what could it offer for you? Finland is a modern, Northern European country boasting a clean environment and plenty of space. Its population is equivalent to that of Denmark, but its surface area is almost as large as that of Germany. Finns appreciate honesty and a laid back way of life. And of course they greatly value nature, which is everywhere. Did you know that in Finland anyone – including visitors from abroad – is allowed to pick wild berries and mushrooms without having to request specific permission to do so? That is one of the so-called 'everyman's rights' of which the Finns are extremely proud. In Finland, the silence is audible with nature close by everywhere, even in the cities. Furthermore, the contrasts between the four seasons are dramatic; summers are warm with hot temperatures being experienced while winters are extremely cold, particularly in Lapland. Due to Finland's northern location, the number of hours of daylight throughout the year varies greatly. In mid-winter it becomes very dark in the afternoon but the amount of daylight increases rapidly in the spring, culminating in 24h midnight sun during the summer. Indeed, the Northern Lights are brighter only at the North Pole. Taking into account the changing seasons, it is easy to understand why the sauna originated in Finland and remains integral to Finnish culture. Many Finns like to take a dip in a lake after a sauna and there are plenty of lakes for them to choose from. Indeed, the most enthusiastic swimmers continue to indulge in their passion in the winter months, but to do so they have to first make a hole in the ice cover. Such a hole in the ice has a special name in Finnish: avanto. Please, read more about the showcases of the biggest landowner within EU.