Pure originated from and was founded by our then 9-year-old son Hunter. One day he had been making scented paper in Science class and his teacher told us that he was fixated with the idea of producing and selling the paper to his friends. So rather than squash his entrepreneurial dream we decided to help him pursue it. After a few years of research, product development and a little encouragement to think “bigger” than selling scented paper to grade school kids, the idea of Pure was born. We didn’t want to be part of the status quo... We are not about country potpourris and wooden hutches or ordinary wax in a jar. Our goal was to make candles not only fun but sustainable. Each Pure candle is unique and handcrafted in Bradenton, Florida using only the finest soy wax, lead free wicks and highest quality scents available on the market today. Finally, they are meticulously hand poured into select natural coconuts and inspected by our founder for quality assurance. Pure. Paradise found.