You have a unique point of view, brilliant subject matter experts, and awesome-sauce tech. It should be easy to publish quality content for your B2B SaaS, but … ✔️ Your last “B2B freelance writer” had the business acumen of a frying pan. ✔️ You tried a few other freelancers but ended up rewriting everything yourself. ✔️ Your old agency talked a big game, but apparently, “B2B content doesn’t have to be boring” was a figure of speech. ✔️ You don’t have time to fill out long-form content briefs. (You need a content partner that makes your life easier, not harder.) ✔️ Your team tries to help … but without a strategic content plan, they do random acts of marketing. ✔️ And don’t even get you started on that content specialist with the blank stare! If any of this sounds familiar, you need Haus of Bold™. 💎 Haus of Bold is a Boston-based content strategy and messaging studio by Erin Balsa. (Oh hey, that's me!) I help growth-stage, sales-led B2B SaaS companies that sell complex enterprise solutions with: ▶ People (build a high-performing content team) ▶ Process (collaborate easier with less inefficiency) ▶ Strategy (allocate resources to content that supports your business goals) ▶ Execution (publish quality content consistently to drive pipeline generation) Every sales-led B2B SaaS that sells a complex enterprise solution needs four types of content: 💬 Thought leadership content (that maps to the product) 💬 Product content (that brings in elements of thought leadership) 💬 Sales enablement content (that makes selling easier) 💬 Content that surprises and delights (like Pop Rocks ice cream in a sea of vanilla) Using this content framework, I helped The Predictive Index increase organic demo requests by 102% in one year. Learn why top B2B SaaS companies like Intellum, People.ai, Showpad, and monday.com trust Haus of Bold to create content that makes 'em take action. https://hausofbold.com/