We know that supplements are often an integral part of a healthy diet, yet all supplements are not the same. FitFormula was created to be all about simple, pure ingredients—no artifice, zero additives, and nothing made with fake stuff. We believe in the power of healthy, fit, well-functioning, strong bodies, and are passionate about helping people live healthier, more satisfying lives. Our products have been developed to speak directly to a consumer’s desire to be and stay healthy, fit, and strong—across all life stages. Our founders have a combined 40+ years in healthcare and the pharma industry and they have long been focused on ‘smarter’ vitamin, mineral, and functional formulations that are easier to take than traditional supplements—and which deliver benefits to the body more rapidly. Our team is focused on providing solutions for consumers and their families that allow them to achieve maximum nutritional benefits with a modicum of effort. We are proud to say that all the products we have ever been involved in developing have had this in common: Maximum benefit, minimum fuss. Our signature Cal-EZ Calcium + Vitamin D product is a high quality, all natural supplement with only two ingredients—that means no added fillers or preservatives. Awarded Clean Eating Magazine’s Clean Choice Awards Winner in 2017, our easy-to-take, easy-to-stow Cal-EZ packets provide a quick single serving of your daily dose of Calcium + Vitamin D in a fast-absorbing, tasteless powder. Staying healthy requires a commitment to work-life balance and passion for what you do. Equally relevant, we have years of experience in the healthcare space and a reputation for knowledge and expertise that’s unparalleled. You can count on our team at FitFormula Wellness for pure products, innovative delivery methods, and a clear understanding of both what’s possible within the marketplace as well as what our customers tell us they want and need to turn the supplement industry upside down.