Halla is The Taste Intelligence Company, redefining what personalization means for grocery as the world’s only human preference engine designed specifically and exclusively for grocery. Founded in 2016 by Gabriel Nipote, Henry Michaelson and Spencer Price, Halla has developed the only technology on the market that can accurately predict shopper intent and recommend the grocery item a person will want to buy next, providing grocers with the ability to offer personalization on a truly 1:1 level never before experienced across the entire digital store. Coupled with real-time capabilities, plug & play API integration and AI that leverages over 100 billion grocery-specific shopper and product data points, Halla’s created the most powerful and flexible personalization engine now available for grocers through its proprietary suite of services, Halla Recommend, Halla Substitute, and Halla Search