Est. 2009, bluebellgray has quickly grown into one of Scotland’s most exciting textile exports, leading the floral trend and being stocked worldwide in the best design boutiques and stores. Fi Douglas, a graduate of the prestigious Glasgow School of Art, set up bluebellgray with a clear vision and style in mind; her love of colour and all things floral combined with a desire to create unique painterly pieces. These vibrant, oversized water-colour blooms have become a brand signature and sit harmoniously alongside abstract pieces born from Fi’s natural painting process. Bluebellgray pieces are aimed at people looking for something unique and individual for their home, an antidote to mass production. The design philosophy behind the brand adheres to the ‘eclectic mix’ school of thought, encouraging the designs to sit beside vintage finds and modern design alike. Living and breathing bluebellgray, Fi’s home is regularly featured in interior magazines; her dreams of sun-drenched, floral-filled summers adorn her home in her designs. Each design is painted by hand in the Glasgow studio before being printed onto natural cottons and linens using state of the art printing technology. The printing methods used enable every brushstroke and colour to be captured, enhancing the feel of the hand-painted design. The pieces have a sense of provenance and the designer behind the product, adding to the feeling of exclusivity.