Dr Richard Wilson Head of WMQI at West Midlands Strategic Health Authority says “As a result of partnering with APY Consulting, engagement with the clinical community has increased as has the profile of the Quality Observatory. We now have a clear strategic direction and look forward to playing a significant role in helping organisations to deliver improved quality and outcomes”. The leading NHS Quality and Outcomes Consultancy, APY Consulting is a trusted adviser to the NHS helping to improve the awareness, success and efficiency of organisations, drawing on over fifty years of combined day to day working NHS expertise. Decades of experience means we are able to offer deep and relevant understanding of the complex nature of health organisations and the challenges they face. At the heart of this approach is a desire to partner with the NHS creating innovative solutions that work and deliver results fast. Our reputation is built on being friendly, flexible, results orientated and cost effective. The approach we use has been designed for the NHS by the NHS. This ensures our partnerships are productive and based on mutual respect and a desire to listen and learn from each other. Put simply our mission is to become the leading provider of best in class clinical and business consultancy services to the health and social care sector.