Every organization, every brand needs to give the potential customer (or employee or investor or...) a reason to try what they offer. Great technology or an innovative solution almost never is enough. To give a great reason we need to understand who they are, what they need, fear, or crave. Only then can we begin thinking of experiences that will satisfy, delight, and thrill. Understanding the emotions of your target audience is the key to good UX design. Understanding that experience is not static but an evolving relationship with the brand and with the environment in which the brand operates is key to building a strong, retentive, even joyful relationships. NPX will help you develop a strong, magnetic brand, we will help develop your Experience Strategy and design the elements of the experience from customer acquisition & retention to employee experience and when necessary even your suppliers, investor and other specific experiences so that all key target groups will view your brand as a very positive one and a relationship worth holding on to. NPX will help turn the causal browser or window shopper into your enthusiastic brand ambassador. btw... WE LOVE STARTUPS!!! We are especially interested in the potential of cryptocurrency and blockchain and NPX is happy to work pro bono for selected social impact causes.