Self-Care Mentality is a brand created around spreading mental health awareness and self-care reminders. Having a Self-Care Mentality is a way of thinking and practice of protecting one's well-being and happiness. We believe in being kind to yourself and your mental health. Sometimes it is easy to let our mental illnesses or negative thoughts get the best of us and bring us down. Sometimes it is hard to take care of ourselves because of things going on in our lives and we just forget. This brand is to be a reminder and an outlet for people through social media to be able to have a positive influence on others that are seeking support with their mental health. We are devoted to help and be a positive influence on the mental health awareness community. With the goal of creating this brand, we are committing to donating 10% of our first full year's profits to the National Alliance on Mental Illness. However, we understand that we don't want to single out just one foundation so we will do our best to branch out to others in different ways as we grow our brand and online community.