VMC was born in 2012 as a consulting firm specialized in VAVE (Value Analysis/Value Engineering), a robust methodology designed to increase Product Value to Customers, by reducing cost, increasing performance, or both During these years, we have integrated Design Thinking and Lean Startup methodologies in the product development process and observed that, combined with VAVE, results are exceptional. We can prove that thanks to +40 projects developed for +20 companies in different industries and countries. How we do it? - What are the Customer Needs?. We capture and analyze VOC-Voice Of Customer. We uncover customer’s needs and problems and define the Product Performance Attributes that make product desirable to them. We obtain insights that will guide us to the development of a higher value product - What is our competition doing?. We analyze and evaluate competition, Thru the 'Competitive Position Matrix' we are capable to track cost and performance of our product and that of competitors -How to develop what Customer's want?. We design Workshops to create new concepts VAVE Workshops with multidisciplinary teams where, using different creativity techniques, we develop new concepts focused on satisfying customer needs, maximizing the desired Attributes and eliminating unnecessary costs Which concepts are the right ones?. Lean Startup We prototype and evaluate with customers thru MVPs and Usability Tests - What about Permanence?. Open Innovation We determine Future Trends, Verticals of innovation and mechanisms to cooperate with the ecosystem to develop Radical Solutions that will make us last as a corporate Our Customers: Andreu World, Autoliv, Faurecia, Fermax, Fluidra, Gandia Blasco, Girbau, Infrico, Istobal, ITV-Ice Makers, L'Antic Colonial, Profiltek, Quality Espresso, SMR Automotive, Dr. Schneider, Simon, Stadler Rail, Zummo