Indika Entertainment Advertising specializes in the creation of print and web campaigns for Feature Film, Network Television, Cable as well as Home Entertainment. Established in 1994 in New York City, and headed by founders James Verdesoto and Vivek Mathur, this award winning firm has created Key Art campaigns for mainstream Hollywood movies; Academy Award winning films, and Independent cinema. Indika's clients are based in New York, Hollywood and worldwide, and include studios, distribution companies and production companies. Indika has won 19 Key Art Awards / Nominations for projects as diverse as Ocean's Eleven, Pulp Fiction, 1999's IFC's Primal Screen Film Series. In addition, Creative Director James Verdesoto is on the jury of 2011 Key Art Awards. Indika is named after the book written by Megasthenes, one of Alexander The Great's generals, about the world of riches they saw on their journey to conquer the world.