Rae McDowell is the Founder and Principal Designer at Rae & Co. As a UX Research and Design Consultant, she approaches each client with a vision to craft holistic end-to-end customer experiences through robust research, visual design, and systems thinking. She leads each project with a passion for strategy that focuses on customer needs, and leverages storytelling and facilitation to connect the dots and drive for alignment and action across business. Rae's approach is having a focus on balance, connection, a healthy work-life balance, maintaining high standards of living with less pressure, encouraging less stress, and prioritizing more time for everything she enjoys and loves doing.