For the past 40 years, SSO had been providing support to individuals and families, advocating with all our hearts for our common cause and contributing to research with the hope of finding answers and innovative solutions to mental health issues. As a responsive and connected organization that listens to the people, families and communities we serve, we began exploring a new direction for our organization. Through surveys and honest consultations with our stakeholders, we heard loud and clear that it was time for SSO to change. We learned that we have a lot to contribute in continuing and enhancing our support to individuals, families and communities. We heard that we need to continue our work in research and focus on creating innovative solutions to mental health problems, moving away from a name which speaks to a diagnosis and rather, focusing on social inclusion for those who live with mental illness. We realized that a new and dynamic brand was needed. This is why we are now IAM – Institute for Advancements in Mental Health. We envision redesigning society for better mental health. This means creating environments that are more inclusive, positive and accepting for people with mental illness and partnering with others to create solutions that improve mental wellbeing and allow people to thrive. At IAM, the programs and services that we previously offered at SSO still remain, but we are growing these to help even more people. What we have achieved in the past 40 years with you, informs our future today. https://www.linkedin.com/company/institute-for-advancements-in-mental-health