Established by Boris Cecil Peetz in 1925, PEETZ Outdoors has been crafting high quality fishing reels, rods and unique tackle for generations of passionate West Coast fishermen. The Company is located at 2740 Rock Bay Avenue in Victoria, British Columbia and was owned and operated by Bill Hoosen from 1977. In late 2014, Marc Hoelscher, Art Aylesworth and Shawn Aylesworth purchased the company. PEETZ famous reels are produced in limited numbers by artisans. PEETZ continues to utilize many of the tools and jigs created by Boris Peetz nearly a century ago. To its knowledge, PEETZ Outdoors is the only remaining manufacturer of Nottingham-style wood reels in the world.