We sell premium quality vegetables, farmed on the cities' rooftops with a 10x cost advantage. We can do this because of our proprietary vertical farming system, which is designed to be low cost, standard and fully automated. This implies both low capital expenditure and low operational expenditure. This, combined with a setup time of under a week, without any special tools or skills required, makes it a low carbon footprint, less-than-a-year-payback, highly scalable production technology. The Ikea approach of automated farming. The system is contained by an inflatable greenhouse, which provides natural sunlight and protection from the elements, even in the harshest conditions. This design requires no artificial lighting, carbon dioxide canisters, and can operate off grid by adding a small array of solar panels, thus substantially reducing its carbon footprint. By locating them within the cities, close to the final consumers, transport costs and emissions are also decreased or eliminated, making this a highly scalable, ecologically and economically sustainable business. A system designed to be installed by 1000’s per year, rapidly gain market share and, finally, reshape the way fresh vegetables are produced and sold.