The codeREADr SaaS platform is a cloud-based auto-ID and data capture (AIDC) solution which enables mobile apps to read, track & authenticate data-embedded barcodes & NFC objects anywhere, at any time. It is especially useful, fast and easy for small & medium sized venues and businesses to deploy since no CAPEX or training is required. Data embedded objects may include tickets, coupons, inventory and virtually any asset as well membership, corporate, student, patient and other IDs, whether presented in printed form or on a mobile phone.