We are team of creatives with a shared interest in leveraging media technology to help companies extend their brand. Our passion is rooted in the creation of interconnected stories that draw attention to a brand in unexpected ways. “Transmedia storytelling” is telling a story across multiple media and preferably, although it doesn’t always happen, with a degree of audience participation, interaction or collaboration. In transmedia storytelling, engagement with each successive media heightens the audience’ understanding, enjoyment and affection for the story. To do this successfully, the embodiment of the story in each media needs to be satisfying in its own right while enjoyment from all the media should be greater than the sum of the parts.