From Good to Great to Iconic This is what we aim for, no less. Iconic brands by definition have the ability to generate an emotional attachment with their fans that touches all aspects of their lives and thus inspire unbreakable loyalty. IQONIXS wants to create a belief system together with you: Iconic brands are what they are because they are instrinsically synonymous to a specific culture or identity. Fans want to be associated with them. Icons have become what they are because of their human truth. Their ability to speak (up) about universal – or controversial – norms, values and issues. The story we tell should not be just part of our strategy, it has to be central to our strategy. Bringing the story alive throughout everything you do will give you the drive, the energy and your actual purpose. It will engage your people, they will love you for it and become devoted fans. This is what we aim for.