Successful businesses are fueled by the pursuit of profit. Legendary businesses are fueled by the pursuit of passion. Back when a then-16-year-old Josh first dove headfirst into the burgeoning offroad world, he knew he'd found his passion. Offroading, mudding, trail riding, rock crawling, you name it… he was all in and he knew he'd someday turn his passion into his profession. Sure, he first chose web developer as his 9-to-5 to pay the bills and created some pretty kickass websites and apps in the process. But in the back of his mind, the offroad world beckoned. Starting November 2nd 2020 he jumps head first full time into Rhino Lights hoping to grow the business and provide top notch customer support along the way. As a customer, he soon realized there weren't many offroad brands offering the perfect combination of elite performance, exceptional quality and amazon customer service. So he launched Rhino Lights as the prototypical family-owned business: Started by a passionate individual with a desire to do things differently in this case, by delivering superior products that don't just meet their customer's needs, they continually exceed them with focusing on designing and building components and products in the USA as much as possible. USA Designed, USA Engineered! We stand behind build the best products we can. It's how legendary companies are built. With lots of hard work, and a little luck, Josh plans on Rhino Lights becoming one as well.