The way we measure and pay for “normal” healthcare in the US is broken. At the same time virtual first care is booming. And payers and plans aren’t sure how to measure and pay for it yet…which is a good thing. This is moment is an opportunity. We can build a better way for virtual care to be measured and paid. A data-driven, standardized, shared system for measuring real outcomes. We're building shared infrastructure for measuring virtual care that sets a higher a higher standard. We're working toward a future where healthcare can confidently pay for what actually makes us healthy.