In 2008, looking for a new and sustainable source of income, the Kenya Red Cross opened the Red Court Hotel, a three-star property in Nairobi offering accommodation and conference facilities, with profits going to fund KRC’s humanitarian work. The hotel was a success, becoming popular with professionals involved in the humanitarian relief sector, and with business and leisure travellers of all kinds, thereby providing KRC with a source of extra revenue. The Red Court and The Boma Nairobi which was opened on October 2012,Showed that being involved in the hospitality industry could complement KRC’s humanitarian work. The Boma Inn Eldoret is the next step, a four-star hotel and conference centre, scheduled to open June 2013, with again every penny of profit funding KRC’s humanitarian work. ‘Hospitality with a Conscience’ We are positioning the offering as ‘hospitality with a conscience. Guests at The Boma Inn Eldoret can eat, drink and at day’s end sleep well, knowing that they are supporting a good cause.