The Master Florist initiative is built on the concept of community and connection. Master Florist members are local florists; freelance floral designers and flower shop owners. They communicate in natural ways on various forms of Master Florist communities; different national and international Facebook groups, Facebook Business pages, Instagram, e-mail groups and What's app lists. In total, more than 50.000 florists are currently connected. In the Master Florist communities they create, engage and share. In these communities you find florist's best designs, ideas and inspiration. What's new, What's hot. And of course information about new materials and products. The 50.000 florist community members speak in powerful ways and respond in large numbers to ideas, photos and videos quickly. With support from breeders, growers, wholesalers, traders and other companies with ties to horticulture, Master Florist aims to create a better environment for local florists. Master Florist has special programs for their partners and su[pporters to identify the right groups and channels to share information with. Interested in Master Florist programs? Want to become a partner or supporter of Master Florist? Send an email to info@master.florist to find out more.