Paul Maxwell formed Crewe Issue in 1998, his agenda being to create an efficient, hands-on merchandise service based on a combination of experience, aesthetic awareness and genuine enthusiasm – an independently run company backed up with a world wide framework of supply partners. Crewe Issue has established an impressive and constantly growing list of musical, theatrical and corporate success stories, handling a wide range of promotional and retail merchandise requirements, from basic design and supply, to the logistics of Worldwide touring and project coordination, encompassing e- commerce and mail order fulfilment.