Hello Handsome We are a consumer healthcare company based in Manchester UK. Our aim is to launch innovative and exciting consumer healthcare products that are relevant and different to what is already on the market today. We pride ourselves on taking an holistic approach, being intuitive and not being conventional. Why Handsome? Well we value great design and looking good is part of our DNA, 50% of our founding members are designers, the other 50% appreciate the value of great design. We also wanted a company that is fun to work in and has a bit of a personality. Since launching the company in 2011 we have been implementing ISO13485 and developing a fantastic new brand called bac< and range of innovative products for back care. The range is now available in leading UK retailers such as Boots, Superdrug and Harrods. We have also recently launched in the US into the leading two pharmacy chains Walgreens and CVS. For more details about the range go to www.backpainhelp.com or for more information about us www.handsomecompany.com. HANDSOME “having an attractive, well-proportioned, and imposing appearance suggestive of health and strength; good-looking”