NATURALLY SIMPLE GOURMET. A proclaimed foodie and healthy lifestyle advocate, Founder Estee Kafra began her career over 15 years ago as a Food Stylist and Recipe Developer for numerous National and International publications. Her love of healthy gourmet food led her to writing three proclaimed cookbooks, establishing one of the largest online food blogs in North America and ultimately creating her own unique food line. OUR MISSION Provide busy, on-the go adults with time-saving gourmet food options made with the purest real ingredients and an unrelenting focus on flavorful nutrition. CLEAN LABEL, PURE GOURMET FOOD. Plant Based (100% Vegan) All Natural Ingredients Preservative Free Allergy Sensitive (Dairy, Peanut, Tree Nut and Gluten Free) Lower Sugar (All Sugars come from Natural sources mostly fruit) Convenient Kosher