HoliFrog, an innovator in the clean beauty space, has reimagined your most health-forward and effective skincare strategy with a line of holistic, clean ingredient-driven, and functional products For Every Skin Situation™. While most other skincare brands market their products based solely on consumers’ skin types (dry, acne-prone, oily, etc.), HoliFrog has pioneered a "Situational Skincare" revolution: Tweaking your skin routine based on your ever-changing internal and external situations, because skincare doesn’t begin and end with a single skin type. The brand first launched in 2019 with four facial cleansers (TASHMOO Water Lily Milky Wash, SHASTA AHA Acid Wash, SUPERIOR Omega Gel Wash, KISSIMMEE Vitamin F Cleansing Balm), which centered around a "Situational Cleansing" ideology. HoliFrog eventually moved into new categories and evolved into a full "Situational Skincare" brand, offering a portfolio of products to give clients the tools to dedicate themselves to a holistic and skin-beneficial routine. Effective, skin-loving formulas—including the best-selling TASHMOO Water Lily Milky Wash, SUNNYSIDE C Glow Serum and GALILEE Antioxidant Dewy Drop—have won awards in Glamour, Cosmopolitan, Men's Health, teenVOGUE, and Essence.