Established in 2017, Option A® is an independent streetwear brand with a flagship store in the Lower East Side, NYC. The brand is heavily influenced by the true street culture of New York City hip-hop, art, sports and cannabis lifestyle. Option A® was founded by Carlos Rodriguez, A creative director and producer with over fifteen years of experience in-house at New York streetwear brands. Born and raised in Brooklyn, Carlos fell in love with the art of graffiti and hip-hop in 1994 while attending New York City’s High School of Art & Design. He has built projects with notable brands such as Champion, Pro-Keds, Pepsi, Rocawear, Akademiks, PRPS, and founded denim brand Fourth Of November. He has developed brands for well known artists such as Jay Z, Lil Wayne, Lil Boosie and The Migos.