East Meets West Consultants (EMW) is a multi-disciplinary business facilitation and brand building company founded with the objective of introducing India to innovative and path-breaking Design. The EMW philosophy is to amalgamate international design standards, technology, manufacturing expertise and systems with India’s intrinsic strengths – traditional craftsmanship, human resources and cost economics. The goal is to produce superior design-related products and services to meet emerging market demand as well as solutions that unlock new value in developed markets. EMW’s promoters have over 10 years’ experience in branding, business development and projects in India, Europe and the USA, and are closely associated with the Architecture & Interior Design establishment in Europe. We are uniquely positioned to appreciate both the opportunity in the global marketplace as well as the embedded challenges. EMW orchestrates and manages strategic cross-border partnerships in an ‘active partnership’ model, bringing together industry-specific and territorial knowledge, management expertise and finance under a single umbrella.