Concepts was established in 1996 in the heart of Harvard Square in Cambridge, Massachusetts, as one of the first shops to cater to the lifestyle consumer (footwear, menswear, sportswear, actions sports, premium denim and outerwear). Concepts is considered a founding father in retail, having lay down the blueprint to a market that has become the foundation of premium retailers around the world. On the eve of their 20th anniversary, Concepts usher's in Concepts International, extending the brand's history and heritage onto a global platform. Encompassing more than just retail, Concepts International fosters design, creativity, brand marketing, and more at a pinnacle level. Concepts International provides a premium online shopping experience, catering to customers with an accessible way to purchase Concepts most exclusive projects.