IPK International is one of the world's leading tourism consultancies and specialises in tourism research, marketing and planning. For more than 100 clients from the private and public sector in over 50 countries around the globe, IPK has successfully completed customized tourism studies, marketing plans and masterplans over the past 50 years. As well as conducting special surveys, over the last 25 years IPK has complied the World Travel Monitor®, which represents the most comprehensive survey worldwide on outbound travel trends in Europe, Asia, North America and Latin America. After change of ownership in 2022, we now want to build on this unique data and knowledge base to integrate innovative products and services into the portfolio. This is how we are taking 50 years of global tourism research into the digital age.