Global Family Products (Pty) is an exciting family managed business that specialises in fun but functional products for the modern family. The GFP strategy is to make the experience of wearable technology, fashion electronics and LED light up accessories enjoyable and fun. We hope to meet and exceed the customer experience whether it be online or offline. Our recent market research has shown that South Africa needs an upscale wearable tech outlet because most current stores have an inadequate product selection. Currently, if you need that special pair of LED shoes or light up accessory you most likely have to buy it online from the US, China, the UK or even Brazil at exorbitant shipping rates or from local resellers, who offer no guarantees. We realise that with an online store costs can be kept to a minimum but further research has shown that many South Africans still want to be able to touch, feel and see the product they are buying. They are happy to browse online and compare prices to save time (news report on Cape Talk 7 May 2018 featuring pricecheck.co.za) but when it comes to the actual purchase there are the usual barriers to entry as well as a discomfort with e-commerce due to real concerns. The retail store, The LED Light Up Shoe Store (‘Your one stop LED light up shoe store!’) was started in 2016 by Enver Mohamed and started trading online in September 2016. It is registered as a Global Family Products (Pty) Ltd in South Africa. The owners quickly realised that to get some traction in the market we would need at least one physical outlet. After 2019 'The LED Light Up Shoe Store' closed its mall based kiosks in favour of eCommerce - www.ledshoes.co.za The LED Light Up Shoe Store is a leading South African importer and distributor of high quality LED fashion and wearable tech and accessories. It is now the LED Light Up Store and has expanded its range of products to include a variety of smart streaming devices and mobile accessories at affordable prices