PT. Putera Mataram Mitra Sejahtera is a private company that manages Plaza Ambarrukmo in Yogyakarta. The Company was established in 2003 and its goal is to make Plaza Ambarrukmo to be one of the best shopping centers and destinations for family and urban youth in Indonesia, through excellent services, also comfortable and dynamic shopping experiences, developing Plaza Ambarrukmo to be a significant part of Indonesian Community. The Company operates based on certain six important values (also known as 6E); Ethical, Empathy, Engagement, Empowerment, Enthusiasm and Excellence. The first one – Ethical – is the most basic value referring to integrity and professionalism, being consistent on moral values and company codes of conduct. Empathy is to care for others, understand and respect others as well as community responsibility. Engagement shows the commitment to achieve success on accomplishing the company goals through a good team work, cooperation and synergy. While Empowerment enhances the capacity of self-determined people in striving for excellence by working hard and smart, speed and motivation to achieve or exceed the expected outcome. Enthusiasm is reflected in creativity to find solutions and to spot opportunities to produce and implement brilliant ideas. Last but not least, Excellent in providing services on fulfilling costumer needs and expectations. Plaza Ambarrukmo is now one of the best shopping centers in Yogyakarta and Central Java. It is located in a strategic area, only 10 minutes away from Adisucipto International Airport. Built in the heritage area of Yogyakarta, Plaza Ambarrukmo is designed with the classic architecture concept and modern interior, next to the legendary Royal Ambarrukmo Hotel.