Founded in 2006, Takram is a design innovation firm with studios in Tokyo, London and New York. Specialists in concept, product, and experience design, we work with government, organisations, businesses and institutions across industries including transportation, consumer products, technology, retail, finance and media to create new ideas, products, services, brands and future visions. Driven by a passion for new approaches to business, social, and cultural challenges, we transcend disciplines of design and engineering to realise future-forward products and services that people not only need but also desire. With an innate ability to oscillate between the polarities of a project - story and product; abstract and concrete; idea and prototype; digital and real-world - to transform abstract ideas into applicable concepts, tangible products and compelling consumer experiences.