The Rudolf Diesel Medal, Germany's oldest innovation award, has been presented since 1953. The award honors personalities and companies that make a significant contribution to the quality of life and prosperity as well as to the preservation of the culture of innovation and, above all, sheds light on the success that often only becomes apparent after failures and downfalls and after many years of effort. The coveted medal is awarded in four categories: - Most successful innovation achievement - Most sustainable innovation achievement - Best innovation promotion - Best media communication