According to the Canadian Animal Health Institute the dog population in Canada was 6.4 million in 2014, with 34% of Canadian homes owning a dog. Dogs are considered family members and their owners are increasingly caring about their wellness and quality of life. In addition, dog ownership has proven to have significant benefits for people’s health and social well-being. Sector Woof Canine Fitness & Wellness offers high quality and affordable services for elderly dogs, dogs that have had orthopedic surgeries, dogs with neuromuscular disorders, sporting dogs, working dogs and obese dogs. Based on our experience and the latest literature, dogs from all social and economic trends may have any condition that could be solved with any of the services provided by us. Sector Woof Canine Fitness & Wellness is a company serving Wellington and Waterloo regions (Ontario) specialized in canine fitness, post-surgical conditioning and wellness services. Since January 2016 we offer the following services to improve dog's health, wellness and quality of life: cardio-fitness, conditioning, aquafitness, hydrotherapy, exercise therapy, fitness training, therapeutic ultrasound, electrical muscle stimulation and grooming. Currently we have a home-based business and in response to the actual demand we consider that it is time to grow our business and offer new services.