A B2B2C platform serving data needs throughout a product’s lifecycle. RFID-Tags or QR-Codes attached to the item connect to the XIPHOO database via customizable App and web services XIPHOO opens a new, digital channel, connects brands with customers and across the value chain. Services include e.g.: Sustainability, sales enablement, returns management, authenticity No need for dedicated software development; solution works ‘out of the box’ while still staying on Brand!